To create a brand, website, advert and brochure for this development and stage it before the properties are launched.
The property based in Acton, W3 was bought by Centurion London and converted into luxury apartments.
Very much centred around young professionals buying their first or second property.
The show apartment was dressed using furniture that would compliment the layout and showcase the fixtures and fittings.
The idea is to show potential buyers what the property could look like when furnished, it subconsciously prompts their creative side to look at the space in a different way and picture it with their furniture.