A collection of nine apartments, including a penthouse in SW2 which was created by one of our clients. These apartments were designed in a modern yet contemporary way with interiors finished to the highest specifications and attention to detail and quality can be seen throughout. The name Effra was fitting as it’s a hidden river that runs underneath SW2.
We were asked to bring the development to life and with our marketing expertise we were able to create a brand that is fitting for the target market the client had in mind and subsequently created the entire market suite of products - The Brand, Bespoke Website, Brochure, Hoarding, Staging and assisting with the CGI.
The apartments were nearing completion but by creating the full suite of marketing collateral the agents were able to start selling and reserved more than 70% of the units for buyers before the launch.